“We’re excited to work with iHeartMedia to meet consumers where they are in a way only our two brands can. “As the quintessential good neighbor, it only makes sense for State Farm to join the virtual neighborhood that is the metaverse.” “State Farm shares in the excitement,” Rand Harbert, Chief Agency, Sales & Marketing Officer, said.
#VOX MEDIA JOBS SERIES#
The new arena, which will bear the name State Farm, will kick off a series of events where fans can anticipate performances, new music drops, interactive podcasts, exclusive collectible merch, and special admission to VIP experiences exclusively for metaverse players. 1 podcast publisher globally, we’re excited to build an entirely new world for our biggest creators and the biggest names in music to quite literally play with their fans.”
“As the leading brand for music discovery and popular culture, and the No. “iHeartLand is designed to break down the walls between artists, creators, brands, and fans in new ways that are only possible in the metaverse,” Conal Byrne, CEO of the iHeartMedia Digital Audio Group, said. According to iHeartMedia, the new metaverse experience seeks to link fans to new music coming out, interactive podcasts, and virtual merch for players on Roblox. The partnership between the two parties is connected to State Farm’s 100th anniversary this summer. As a result, the insurance company will hold exclusive naming rights to an arena in iHeart’s virtual world. Audio media company iHeartMedia and State Farm announced a partnership to launch iHeartLand on Roblox.